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PRShots Roundup brings you the latest retail news from Adidas, Warpaint London, Halfords, Frasers Group, Lidl, Currys, John Lewis, White Company, Ganni, WNTD, Freemans and Garage. Plus, what went wrong at Claire's, how AI is redefining the role of physical stores and more.
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THE LATEST RETAIL INDUSTRY NEWS
Adidas reports strong first-quarter sales
Adidas Q1 sales grew 14% to €6.6bn, with operating profit up 16% to €705m, even though several countries in the Middle East reported sales declines due to the Iran war.
Warpaint London navigates tough 2025
Warpaint London revenues were up 3% to £105.1m however adjusted EBITDA was down 15% at £21.3m due to the challenging trading environment across many of its markets.
Halfords annual profit to be at upper end of expectations
Halfords is expecting its annual profit to come in at the upper end of expectations as it works to strengthen the business for future growth.
Frasers Group snaps up two designer outlets
Frasers Group has purchased two designer outlets in York and the East Midlands, which the retail giant claims takes its share of the total UK outlet market to over one-fifth.
Ocado and Lidl were the fastest-growing UK grocery retailers in the quarter to 19 Apr, with Lidl’s market share at 8.4%, up from 8.0% a year ago.
Currys and the Retail Trust join forces to support thousands of retail workers
Currys has announced a new partnership with the retail industry charity the Retail Trust that will give its 15,000 staff more support to protect their mental health.
Authentic Brands Group CEO says retailer could top $50bn in 2026 revenue
Guess-owner Authentic Brands Group plans to again attempt to go public through an IPO "soon," and says it’s on target to bring in “over $50bn (in sales) by the end of this year".
John Lewis ‘taken to court’ by shopping centre owners for cut of online sales
John Lewis has been taken to court by the current and former owners of Brent Cross shopping centre, which claim the retailer has underpaid rent due to online sales collected from the store.
Global convenience to hit $1tn by 2030
The global convenience channel is forecast to grow from around US$900bn in 2025 to over $1tn in sales by 2030, with the world’s top 20 operators accounting for over US$80bn.
EU small businesses hit €40bn milestone on Amazon
EU-based small businesses saw total sales of over €40bn on Amazon in 2025, which the online retail giant said were driven by strong growth in cross-border trade.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
The fall of Claire's in the UK says a lot about how pre-teen and teen tastes and shopping preferences have evolved in the last decade.
How AI is redefining the role of physical stores
A new study examines how artificial intelligence, evolving consumer expectations, and generational shifts are reshaping the purpose of physical retail spaces.
How AI is helping retailers turn browsers into buyers
AI The online shopping portal of 2026 is no longer a passive catalogue; it is a dynamic and proactive entity that recognises a customer’s demands before he/she presses the ‘Search’ button.
Customers want personalised marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalised marketing,’ but they recognise it when it works.
The twin regulation test facing UK subscription retailers
New consumer legislation in both the European Union and the UK is converging around the same principle: leaving a subscription must be as easy as joining.
UK shoppers making fewer trips as spend becomes more deliberate
UK consumers are continuing to spend, but are shopping less often and making more deliberate purchases, according to new data from Cardlytics.
eCommerce leaders are investing big in AI
eCommerce organisations are dramatically increasing their investment in AI, but most (73%) are unprepared for the pace of technological change.
Most UK shoppers oppose dynamic pricing for groceries
Most UK consumers oppose the use of dynamic pricing in consumer goods, with 91% saying clear and transparent pricing matters to them.
Consumers looking for finance on big-ticket items grows in Q1
New quarterly data shows UK consumers continued to turn to point-of-sale finance for high-value purchases, with total finance values up 4% compared to Q1 2025.
WNTD launches AI-powered fashion discovery app
WNTD has launched an AI-powered fashion app that lets users “try on outfits instantly, experiment with beauty looks, and get real feedback before they buy”.
PEOPLE, MOVERS AND SHAKERS
The White Company CEO Paula Nickolds to step down
The White Company chief executive Paula Nickolds is leaving the business at the end of May after two years at the helm.
Ganni CEO exits after two years
Ganni's CEO, Laura du Rusquec, departed from the company quietly last week after two years, with Hans Hoegstedt, a retail executive and former CEO of Tom Dixon, taking over as interim executive.
BRAND NEWS
John Lewis steps up beauty push with Skin Cupid shop-in-shops
John Lewis is to launch its first Korean beauty shop-in-shop through a partnership with Skin Cupid as part of a broader beauty push.
Shein partners with THG to bring ‘enhanced services’ to UK marketplace
Shein has partnered with THG Fulfil to launch a suite of enhanced services for UK sellers on its marketplace.
Myleene Klass is back to promote Freemans' new swim campaign
Returning to Freemans for a second year Myleene Klass is fronting the brands ‘life begins at 40’ new swimwear campaign.
Garage to open Manchester Arndale store this summer
Canadian fashion brand Garage has revealed more details about its upcoming store at Manchester Arndale, which is set to open this summer and will mark one of its first locations outside London.
AND FINALLY
Burger King launches menu inspired by Star Wars: The Mandalorian and Grogu
Burger King is bringing the Force to flame-grilling this spring with a limited-time menu inspired by Star Wars: The Mandalorian and Grogu.
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending Apr 24th 2026?
1/ SS26
2/ Bikini
3/ Swimsuit
4/ Beach
5/ Picnic
6/ Garden
7/ Denim
8/ Polka Dot
9/ Dress
10/ Floral
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Father’s Day – 53
Days until School Summer holidays (Scotland) - 64
Days until School Summer holidays (England & Wales) – 84
Days until Halloween – 185
Days until Black Friday - 212
Days until Christmas – 240
How to get your brand and products on the May editorial calendars, higher up on search and AI engines and in social media
Our May PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.
To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.
Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans, plus from homeware blankets and rugs, for the colder UK evenings.
May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
This month sees the start of the FIFA World Cup Final which is hosted in US, Mexico and Canada and starts on the 11th June at the 87,000 capacity Estadio Azteca in Mexico City (Scotland’s first match is June 13th and England starts on June 17th) and carries on to the final match on the 19th July in the 82,000 capacity MetLife Stadium in New Jersey. Tag anything football-related with the keywords ”World Cup.”
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
May Diary - Weeks/Months
May is National Walking Month, National Smile Month (12th May – 12th Jun Changes), and Skin Cancer Awareness Month.
It’s also:
Small Business Week US – (May 3rd - 9th)
Dementia UK Time for a Cuppa Week (1st-8th)
National Doughnut Week (16th – 24th)
National Stationery Week (11th –17th )
Cannes Film Festival (12th – 23rd )
Sandwich Week (18th – 24th)
RHS Chelsea Flower Show (19th – 23rd)
National Barbeque Week (25th – 31st )
May - Days
3rd – World Press Freedom Day
4th - Met Gala – This year’s theme is 'Fashion is Art'
4th – May Day
4th – Star Wars Day
4th – Firefighters Memorial Day
4-5th – Lag BaOmer
5th –Cinco de Mayo (US Holiday)
7th – World Password Day
8th – VE day
9th – Europe Day
25th – Whit Monday / Pentecost
10th – Searches of Prom dresses peak
10th – Mother’s Day (US and Australia)
11th- World Fairtrade Day
12th – International Nurses Day
13th – World Cocktail Day
14th – Ascension Day
15th – International Day of Families
15th - BBQ searches rise
16th – Eurovision Final in Basel Switzerland
16th – World Whisky Day
16th - Men’s FA Cup Final
20th – World Bee Day
21st – International Tea Day
21st – Shavuot
22nd – World Goth Day
22rd - UEFA Women's Champions League final
22nd – Craft Distillery Day (US)
25th – Spring Bank Holiday
25th - Geek Pride Day
25th – National Wine Day (US)
25th – Camping-related searches rise
25th – Memorial Day
29th – National Biscuit Day
30th – BBQ searches peak
30th - UEFA Champions League Final
31st – Women’s FA Cup Final
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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Lola Star is a growing UK athleisure brand based in the North West. Founder Kate Hill created the brand because she couldn’t find activewear that truly worked for her “leggings that felt supportive, comfortable, and confidence-boosting. Lola Starr is about designing pieces that move with real women, through real life.“
Iolla has new ranges of its sunglasses for men and women, the latest ranges for the summer holiday season feature custom tints in all the colours of the rainbow.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Scamp & Dude has a new collaboration with trainer/sports shoe brand Gola.
Primark has new outfits for the beach, Devil Wears Prada collaborations, a new Millennial Pink range of haircare and makeup accessories, new band t-shirts, Major Find ranges, a new Edit range, new beachwear, a Scene collection of womenswear, and a new Sienna Sol menswear range.
TK Maxx has a spring summer range of men and women's clothing, shoes, boots plus women’s accessories including handbags, bags, purses and wallets.
Very has a new Very collection, new children’s Hello Kitty and Disney clothing ranges, new footwear, accessory and makeup ranges, womenswear and menswear ranges for the summer holidays, new denim ranges and a new collaboration with Adidas.
Accessorize has new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
Monsoon has a new collaboration with Charlie Taylor Bonnie, new spring womenswear and kids clothing for May and June, along with jewellery, new linen and denim women's wear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
Peacocks has new Danni Dyer modelled womenswear for the holidyas and the beach, new accessories for the summer, including bags, sunglasses, jewellery and sandals, new lingerie and nightwear, new Lousie Redknapp SS26 ranges.
Bonmarché has a new Lorraine loves range, Dash range of womenswear, new summer outfits, beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts, plus women’s wear for the summer holidays modelled by Lisa Snowdon.
Deichmann has new ranges of summer shoes and sandals plus new Converse ranges.
F&F has new womenswear collections for the summer including, bikinis, swimsuits, and day and evening wear for the summer holidays.
Regatta has a new extensive range of everyday womenswear for all occasions, and new Orla Kiely collaboration of jackets, dresses and coats.
Barbour has a new Farm Rio collaboration, new Chelsea Flower Show dressing ranges, a new Icons range, a Paul Smith Collaboration, a Heritage+ range plus a collaboration with Feng Chen Wang, new jumpers and bags.
Oliver Bonas has new May jewellery launches, new June summer fashion lines, plus April and May drops of hats, sunglasses, socks, shoes, sandals, clothing, bags and accessories.
M&S has a new menswear range, a new 300-piece Body range of lingerie, a new Gillian Anderson collaboration, new Autograph lingerie and nightwear ranges, new menswear ranges, new SS26 accessories, jewellery, shoes and bags.
River Island has a new Terry De Havilland collaboration of beachwear, accessories, shoes and jewellery, new Abbie Rosie and Enid Blyton bag collaborations, Olivia Denim collaboration with Olivia Attwood, and a new Off to the Races ranges.
Dune has new bags and shoes for SS26.
Busby & Fox has new linen smart and casual wear for the summer holidays, including trousers, dresses and jackets, plus a range of chunky cardigans.
Fatface has new womenswear ranges for the summer holidays from bathing suits to cardigans for cooler evenings.
National Trust has new collaborations with clothing and accessory ranges for the outdoors for men and women from Craghoppers.
Matalan has a new Riveria range of menswear, a new Prairie range of womenswear and accessories for SS26, a new floral range of clothes and accessories, new Clubhouse range of womenswear.
See additional new clothing and accessories images from
Threadbare Joe Browns Cotton Traders
Home, garden and food
National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
TK Maxx has home gifts for Father’s Day.
Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Primark has new luggage and storage solutions, Island Heat ranges of homeware, new homeware including decorations, vases, soft furnishings, candles, diffusers and kitchenware.
Homesense has new art-related gifts and barbecue and picnic items for the summer months.
Jellycat has new ranges of amuseables for 2026 including Bartholomew Bear, Ricky Rain Frog, Zumblebi Junior.
Cambridge Imprint has new small pocket books, kitchen trays, exercise and hardback books, notebooks, new Clamshell and Dandelion patterned paper, plus patterned paper, new notecards, envelopes, albums, notebooks, and cards.
Designers Guild has new SS26 soft furnishing design ranges including cushions, rugs and throws.
Dobbies Garden Centres has new things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
M&S has everything you need for a picnic and outdoor food, a new Kelly Hoppen collaboration and furniture and homeware collections, and new homeware ranges for the spring and summer.
The Orchard has new furniture for the home, garden structures, new lounge, dining room and bedroom interior ranges including beds, sideboards, dressers, sofas, lighting, shelving, benches and more.
Joe Browns has updated its SS26 home range with more ideas for every room in the home including bedding, furniture, vases, candlesticks, glassware, bowls, lamps, serving bowls and trays, storage solutions and knick-knacks.
The Gluttonous Gardener has new Father’s Day gifting suggestions.
B&M has a holiday shop range of kids’ beach toys, tech, bags and luggage, a Great Outdoors range including camping gear and everything for the garden from solar lights to cushions, new limited edition Isle Life range of homeware.
See additional new home images from
Ivyline Home Bargains Oliver Bonas
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
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