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PRShots Roundup brings you the latest retail news from Mothercare, Amazon, B&M, Lindt, Aldi, Nespresso, Austen & Blake, Sassy Squid, Amazon and M&S. Plus, why marketing that pleases everyone converts no one, why the post-purchase email is where loyalty is won or lost and more.
THE LATEST RETAIL INDUSTRY NEWS
Met Police chief says retailers need to ‘step up more’ to combat shoplifting
The head of the Metropolitan Police Sir Mark Rowley has said retailers need to “step up more” and work with the police to help tackle shoplifting.
Starbucks UK retail arm secures £13.7m tax credit despite sales growth
Starbucks’ UK retail business received a £13.7m corporation tax credit last year, despite growing sales by 6% to £556.3m and adding more than 90 stores.
Mothercare turnaround still a work in progress
Mothercare’s trading update for the year to 28 Mar shows retail sales by franchise partners were down 22% to £180m and adjusted EBITDA down to £1.25m from £3.5m.
Amazon spring sale provides boost to overall online retail sales in March
Amazon’s spring sale gave a boost to overall online retail sales in the UK in March, according to Adobe data.
LK Bennett website to cease trading but stores to remain open for 'limited time'
LK Bennett announced on Instagram that it will be closing down its website in the next few days, urging customers to take advantage of its "biggest offer ever" with up to 90% off online items.
Frasers Group launches AI shopping assistant
Frasers Group has launched a new AI shopping assistant on its Frasers website, with early results showing sales conversion rates up 25% compared to non-AI search.
March footfall disappoints despite early Easter and school holidays
BRC-Sensormatic data shows UK footfall up 2.4% year-on-year in March, but with Easter falling earlier this year than last, footfall comparisons are “artificially higher”.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
Why the marketing that pleases everyone converts no one
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action.
Why the post-purchase email is where loyalty is won or lost
MarTech explains why the email you send after checkout can either reinforce trust or leave customers questioning their decision.
Could 2026 be the UK’s breakthrough moment for drone delivery?
Walmart this week announced its decision to expand drone delivery to another 150 stores in the US. Is this the year it will start to take off in the UK.
18 AI-powered content creation tools to simplify your workflow
AI-content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation. Hootsuite reveals the best tools.
How Wayfair uses creators and TikTok to drive growth
Wayfair has undergone a significant digital transformation with social and content now playing a central role in that strategy, as Carey Pearson, head of brand and integrated marketing explains.
How to track your brand’s visibility on AI search
A growing share of brand reputation is now shaped by AI, yet most organisations still have no idea how their brand is portrayed. The fix is tools to track LLM visibility here are HootSuite’s top tools.
PEOPLE, MOVERS AND SHAKERS
M&S appoints Sital Nakarja to lead merchandising planning transformation
Marks & Spencer has appointed AllSaints head of merchandising innovation Sital Nakarja to lead the transformation of its merchandising planning platform.
B&M interim CFO steps down after less than five months in role
B&M’s interim chief financial officer Helen Cowing has stepped down after spending less than five months in the role.
BRAND NEWS
Lindt & Sprüngli has opened a new chocolate shop at Westfield Stratford, marking the latest step in the Swiss chocolatier’s UK retail expansion.
Charity Super.Mkt opens new warehouse concept and pop-up space
Charity Super.Mkt will open a new warehouse and pop-up space this weekend as the demand for pre-loved clothing continues to surge.
Aldi to have 500 solar powered stores by end of 2026
Aldi UK plans to add solar panels to a further 62 of its stores by the end of 2026, bringing the total number to over 500.
Mytheresa pushes ahead with Middle East growth despite regional conflict
Luxury retailer Mytheresa is pressing ahead with plans to expand in the Middle East, despite ongoing conflict in the region.
Nespresso launches new pop-up to encourage flavour experimentation
Nespresso will celebrate the launch of its global campaign Vertuo World with a six-day pop-up in Covent Garden.
Austen & Blake reopens refurbished Meadowhall store in Sheffield
Jewellery retailer Austen & Blake is reopening its Sheffield Meadowhall showroom following a major refurbishment, as the brand looks to enhance the in-store experience.
Sassy Squid announces SS26 launch and debut London pop-up
Fashion label Sassy Squid has launched its first-ever physical pop-up retail space in Notting Hill, a significant commercial milestone, which has seen rapid organic growth since launching in 2024.
AND FINALLY
Low-tax Texas opens London office to lure jobs and investment
The US state of Texas is putting UK businesses in its crosshairs with the launch this month of a dedicated London office to lure jobs and investment to the low-tax Lone Star State.
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending Apr 10th 2026?
1/ SS26
2/ Bikini
3/ Swimsuit
4/ Beach
5/ Hat
6/ Denim
7/ Floral
8/ Garden
9/ Slip Dress
10/ Lemon
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Father’s Day – 69
Days until School Summer holidays (Scotland) - 80
Days until School Summer holidays (England & Wales) – 100
Days until Halloween – 201
Days until Black Friday - 228
Days until Christmas - 256
How to get your brand on the April Editorial Calendars, search engines and social media
Our April PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now definitely in Spring, and people are thinking about the approaching summer holidays, so add any spring-summer-related images you have and add in keywords relating to summer outfits and summer events, e.g. festival outfits for Reading, Leeds, Wireless, Download, Isle Of Wight, Womad, Green Man, Coachella this month in the US, beachwear, swimwear, the garden, garden parties, outdoor living, things for the patio, and of course Barbecues. Don’t forget to add all the other spellings BBQ, Bar-B-Que, etc and other related keywords like picnic, garden party, get-togethers, parties, socials, gatherings and for the young ‘gaths’.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans plus from homeware blankets and rugs, for the colder UK evenings.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
April Diary - Weeks/Months
There are lots of other big events in April. April is World Stress Awareness Month and National Pet Month in the UK, so if you have anything to relieve stress (massage products, recliners, diffusers, pillows, garden swings, etc) and anything for pets (dog coats, cat collars, dog beds will also be looked for etc) then add them and get all the relevant keywords added. It’s also World Autism Acceptance Month, National Garden Month in the US (in the UK it’s just a week so anything gardening-related should be tagged with National Garden Week), it’s also National Poetry Month in the US and the US also has April as its Celebrate Diversity Month.
Other events include;
Discover National Parks Fortnight (3rd – 17th)
Ideal Home Show (10th – 19th)
International Dark-Sky Week (13th – 20th)
Allergy Awareness Week (20th – 27th)
MS Awareness Week (20th – 26th)
Fashion Revolution Week (Commemorates the Rana Plaza, Savar Upazila, Bangladesh disaster on the 24th April 2013 which killed 1,134 workers see https://www.fashionrevolution.org/ for event details)
RHS National Gardening Week (28th – 4th May)
April - Days
14th – Vaisakhi (Sikh New Year)
17th- 19th – Coachella Weekend Two
21st - National Tea Day
21st-22nd -Yom Haatzmaut (Jewish Holiday)
22nd – Earth Day
23rd – St George’s Day
23rd – Start of the Asparagus season
23rd – Shakespeare Day
24th - National Skipping Day
24th – Gardening searches peak
24th – Fashion Revolution Day
24th - Arbor Day
25th – Running searches peak ahead of the London Marathon
25th – Staycation searches peak
25th – World Malaria Day
25th – National Lingerie Day
26th – National Mending in Public Day
26th – London Marathon
29th - International Dance Day
30th – Stop Food Waste Day
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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NEW BRANDS ON PRSHOTS
Iolla has new ranges of its sunglasses with custom tints for the summer holiday season.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Busby & Fox has new linen smart and casual wear for the summer holidays, including trousers, dresses and jackets, plus a range of chunky cardigans.
Monsoon has new spring womenswear drops for April, May and June, along with jewellery, new linen and denim womenswear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
Primark has a new Edit range, new beachwear, a Scene collection of womenswear, a new Sienna Sol menswear range, KPop Demon Hunter ranges, Adaptive and Major Find ranges, Knit and Jersey ranges, new clothes for the beach.
New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
National Trust has new collaborations with clothing and accessory ranges for the outdoors for men and women from Craghoppers.
M&S launches its new 300-piece Body range of lingerie, a new Gillian Anderson collaboration, new Autograph lingerie and nightwear ranges, new menswear ranges, new SS26 accessories, jewellery, shoes and bags.
Very has new footwear, accessory and makeup ranges, womenswear and menswear ranges for the summer holidays, new denim ranges and a new collaboration with Adidas.
Matalan has a new Riveria range of menswear, a new Prairie range of womenswear and accessories for SS26, a new floral range of clothes and accessories, new Clubhouse range of womenswear.
Peacocks has new accessories for the summer, including bags, sunglasses, jewellery and sandals, new lingerie and nightwear, new Lousie Redknapp and Dani Dyer SS26 ranges of womenswear and accessories including, shoes, bags and belts.
Threadbare has new SS26 womenswear including skirts, jackets, shorts and waistcoats.
River Island has a new Abbie Rosie and Enid Blyton bag collaborations, Olivia Denim collaboration with Olivia Attwood, a new Off to the Races ranges, new collaborations with Year Zero on clothes, accessories and bags and a new Love is in the Air range.
F&F has new womenswear for the summer.
Oliver Bonas has new June summer fashion lines, plus April and May drops of hats, sunglasses, socks, shoes, sandals, clothing, bags, jewellery and accessories.
Accessorize has new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
Scamp & Dude has a new Super Scarf collaboration with Alison Hammond, new holiday outfits including denim, dresses, shirts, swimwear and bags, a new Davina McCall collaboration plus new clothes and accessory ranges.
Bonmarché has new beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts, plus womens wear for the summer holidays modelled by Lisa Snowdon.
Joe Browns has its SS26 mens and womenswear collections from jackets and t-shirts for men, to big print maxi-dresses to floral patterned tunic dresses for women.
Regatta has a new Orla Kiely collaboration of jackets, dresses and coats.
Cotton Traders has new SS26 menswear collaboration with actor Will Mellor and a womenswear collaboration with Alex Jones and new summer holiday wear, including dresses to tankinis.
Barbour has a new Icons range, a Paul Smith Collaboration, a Heritage+ range plus a collaboration with Feng Chen Wang, new jumpers and bags and new collaborations with Ganni, Baracuta, Sorel, Levi’s, Arket and Farm Rio.
Lola Star has a new Elevate range of athleisure wear.
Roman Originals has new floral ranges, Petite ranges for SS26, Spring dresses, tops, trousers, skirts, jumpers and cardigans, new Dusk and Curve ranges including coats, jackets, dresses and trousers.
See additional new clothing and accessories images from
Lola Star Roman Originals Deichmann Inspecs Home Bargains
Home, garden and food
National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
Cambridge Imprint has new small pocket books, kitchen trays, exercise and hardback books, notebooks, new Clamshell and Dandelion patterned paper, plus patterned paper, new notecards, envelopes, albums, notebooks, and cards.
Dobbies Garden Centres has new things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
M&S has everything you need for a picnic and outdoor food, a new Kelly Hoppen collaboration and furniture and homeware collections, and new homeware ranges for the spring and summer.
The Orchard has new furniture for the home, garden structures, new lounge, dining room and bedroom interior ranges including beds, sideboards, dressers, sofas, lighting, shelving, benches and more.
Joe Browns has updated its SS26 home range with more ideas for every room in the home including bedding, furniture, vases, candlesticks, glassware, bowls, lamps, serving bowls and trays, storage solutions and knick-knacks.
The Gluttonous Gardener has new Father’s Day gifting suggestions.
B&M has a holiday shop range of kids’ beach toys, tech, bags and luggage, a Great Outdoors range including camping gear and everything for the garden from solar lights to cushions, new limited edition Isle Life range of homeware.
Ivyline has lots of new planters for your indoor plants.
Primark has new Island Heat ranges of homeware, new homeware including decorations, vases, soft furnishings, candles, diffusers and kitchenware.
Home Bargains has new picnic and garden ranges of kitchenware.
Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Jellycat has new ranges of amuseables for 2026 including Bartholomew Bear Junior.
Oliver Bonas has new May homeware furniture for the bedroom and living room and kitchenware, plus Father’s Day gifts and cards, April homeware and kitchenware ranges for the dining room, living room and bedroom.
See additional new home images from
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
HOW TO GET YOUR BRAND NOTICED BY THE MEDIA
NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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