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PRShots Digest brings you the latest retail news from Primark, Gap, On, Farfetch, Next, Fanatics, L’Oréal, Mango, Claire’s, Adidas and articles on why the future of e-commerce is NeXT commerce, how to humanise your data, why you need to look at attention metrics and more.
To see the latest news go to our Twitter account @prshotsr
THE LATEST RETAIL INDUSTRY NEWS
Retail sales continue downward
Office for National Statistics figures for retail sales remained sluggish through October with sales volumes down 6.7% year on year
Primark to embark on ‘aggressive’ US store expansion
Primark is to embark on an “aggressive” US expansion project to grow US store numbers to 60 over the next five years.
Consumer confidence still at near historic low despite November uptick
GfK’s Consumer Confidence index increased by three points to -44 in November, with all measures rising compared to October, but remains at a near historic low.
Gap's 3Q net sales grew 2.5% to $4.04bn beating analyst estimates of $3.8bn, helped by steady demand from affluent consumers for its formal clothing and dresses.
Swiss running shoe brand On Q3 was the strongest quarter in its history with net sales up 50.4% to CHF328m (£289m) with turnover in US up 57.1% Europe up 31.8% and Asia Pacific up 85.2%.
IMRG CapGemini figures show online sales fell 2.7% YoY, for the first week of November with the Average Basket Value (ABV) falling from £140 to £135
Farfetch Q3 net loss was $274.9m down from a $769.1m profit 12 months previously, overall revenue grew 1.9% to $593.4m but average order value (AOV) was down to $530 from $593
Amazon, DHL and supermarkets face soaring costs as Chancellor hikes warehouse rates
Amazon, DHL and many supermarkets are among the business that will be hit the hardest by the Chancellor’s move to increase rates at large distribution centres
PEOPLE, MOVERS AND SHAKERS
The future for e-commerce is NeXT commerce
NeXT commerce takes e-commerce to the next level adding a commitment to become indispensable to the customer through a deeper level of engagement online and offline
Brands can localize their ads, taking personalization to another level and bringing consumers closer to the brand by showing that they appreciate their users geographically.
Learning from other industries
When it comes to strategy, one way to meet radically new expectations in your industry is to draw from the impressive and surprising strategies that are being used in other industries.
Why attention metrics are the new marketing ‘must have’
As ‘attention metrics’ gain broader industry adoption, how can organizations leverage them to optimize their campaign and increase their returns on investment (ROI)?
What the crypto crash means for fashion’s Web3 projects
After the fall of cryptocurrency exchange FTX, experts are bracing for sceptical consumers and regulatory restrictions which could affect fashion Web3 projects (Vogue Business members only).
WhatsApp adds business search to the app
WhatsApp users in the UK can now search for a business by name with the app with the goal of ultimately buying from a business in a WhatsApp chat.
PEOPLE, MOVERS AND SHAKERS
M&S names Rentokil's Jeremy Townsend as interim CFO
Marks and Spencer Group has named Rentokil's Jeremy Townsend as its interim chief financial officer.
BRAND NEWS
Next strikes sportswear deal with Fanatics
Next has established a new long-term connected inventory partnership with licensed sports merchandise company Fanatics.
L’Oréal debuts virtual makeup and hair for avatars in Ready Player Me
Beauty giant L’Oréal will supply virtual makeup and hair for cross-game avatar platform Ready Player Me.
Mango has opened a store in Newcastle’s Eldon square and now has over 40 stores in the UK, including company-owned stores, franchises and concessions in department stores.
Claire’s launches online influencer content series
Claire’s has launched a new online content series with “top cultural style influencers” as a means of engaging with customers.
Adidas sees virtual items as its next big product category
Adidas revealed its first collection of NFT wearables for virtual spaces just days after Nike announced the debut of its web3 platform.
AND FINALLY
Balenciaga Objects for $500 soap and $900 dog bowls
Balenciaga Objects, home of the haute couture water bottle, is back with another collection of limited-edition collectibles including soap and dog bowls.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots week-ending Nov 11th 2022?
1/ Christmas
2/ GIfts
3/ Coat
4/ Christmas Tree
5/ Scarf
6/ Kitchen
7/ Crackers
8/ Coffee Table
9/ Bathroom
10/ Jumper
COLLABORATIONS ON PRSHOTS
Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/
NEW BRANDS TO PRSHOTS
Silk & Lawn are a Brighton-based accessories brand creating beautiful handmade headbands, hair ties & turbans for little and grown up people made from silk and Tana lawn cottons.
Branch Jewellery is a small business that has become synonymous with hand-made wooden and horn jewellery. All materials used are ethically sourced and chosen for their quality and sustainability in mind.
Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.
Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar
TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Bias Cut DKNY Jaeger Guinea London Knitwear Queen Empreinte and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo watches and jewellery from Movado and occasion wear from Azazie
Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories
Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials
Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.
Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.
HELP WITH YOUR IMAGE SEARCHES
The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Roman Originals has new warm winter wear, party and going-out outfits
M&Co has new clothing for men, women and kids and Christmas gifts and clothing and pet accessories
Seol + Gold has new jewellery ranges rings, bracelets, earrings and necklaces
PrettyLittleThing has new ski wear, party wear and winter clothes and boots
Dune London has new AW22 party and going out shoes
New Look has new Christmas outfits and shoes, jumpers and loungewear
Freemans has the new November drops and Love Mark Heyes and Julien Macdonald ranges
George at Asda has Christmas party wear and Children in Need Pudsey ranges
Dancing Leopard has new winter outfits
Monsoon has new womenswear
Hope Fashion has new outfits for winter
Very has new Michelle Keegan and V by Very ranges
From my mother’s garden has new womenswear ranges
Matalan has new Christmas jumpers and AW22 collections
Primark has KEM ranges, Denim ranges, Christmas party outfits, Stacey Solomon collections and new clothing and accessory ranges for men, women and kids
Radley has new boots and bag ranges for November, December and January 23
River Island has new mens, womens and kids wear and accessories for Christmas
Dune London Men’s has new 30th anniversary shoes
Barbour has new outfits for men, women and for your pets
Tu Clothing has new womenswear and cosy Christmas clothing
Fatface has new Christmas ranges for kids, adults and animals
Cotton Traders has new womenswear and accessories
Peacocks has a new festive collections for young and old, Christmas jumpers and Louise Redknapp collaborations
Sainsbury’s Beauty has new pampering sets for Christmas
F&F has its Kelly Brook Christmas imagery and new womenswear, Christmas jumpers, boots and accessories
Sonder Studio has new womenswear
See additional new clothing and accessories images from the last few weeks at
TK Maxx Homesense Oliver Bonas The Morphbag by GSK Bryony Bel The Range White Stuff Shoe Zone Marks & Spencer Joe Browns Aspiga Radley Hope Fashion The Range Accessorize F&F Lemuel MC
Home and food
M&Co has new Christmas gifts, games and decorations and home wear
Dune London has new luggage ranges
Matalan has new SS23 homestore ranges
Dobbies Garden Centres has new home goods, outdoor goods, pet accessories, Christmas decorations and gifts
B&M has homeware and kids and adults gifting ranges
Dunelm has new SS23 Smart Industrial home ware
Designers Guild has new fabrics
George Home has Christmas gift ideas
Cult Furniture has new lighting options and Christmas images
Fritz Fryer has Christmas gift ideas
Biscuiteers Baking has new Christmas food
National Trust Shop has new Christmas and Easter ranges
Paperchase has added more Christmas decorations and gifts for the home
Next has new Emporium homeware collection due Jan including homeware from rugs to lights
Furniture Village has new furniture for the kitchen, dining, living and bedrooms
Luxdeco has new Christmas gifts
Designers Guild has new wallpaper and textile designs and home accessories
NoLoGo has table linen for the Christmas table
Sofology has new furniture ranges
Cuckooland has new furniture ranges
Primark Christmas decorations, gifts and homeware
Cambridge Imprint has new cards and Christmas stationery
TK Maxx and Homesense have new homeware and Christmas goodies
Abstract House has new prints and frames
Oliver Bonas has new homeware and pet ranges
The Range has Christmas gifts and decorations and pet gifts
White Stuff has new Christmas Decorations and gifts for the home
See additional new home images from the last few weeks from
Cartwright & Butler Monsoon Daisy Park George Home Nest Marks & Spencer Wilko Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat Cath Kidston Christy Matalan Oliver Bonas
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
Days Until Black Friday – 7
Days Until Cyber Monday - 10
Days Until Christmas Day – 37
Days Until Valentine’s Day - 88
Days until Easter - 142
November
How to make your products attractive to the media in November
We are well into autumn and the Christmas season and the media are looking for images that help them fill all those “what to buy on Black Friday” features, the endless Christmas gift guides, and all those “What to wear for the Christmas party season” articles.
You should be uploading Black Friday and Christmas images for most media, but long lead time magazines will be looking at January issues so anything that helps illustrate the inevitable “New you for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful.
As always don’t forget to add keywords – Black Friday, Cyber Monday, Thanksgiving, Gifts, Christmas, Xmas, Winter plus all those words beloved of home and women’s magazines like cosy, cosiness, hygge, wellbeing.
Clothing wise the media are looking for party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac Ex-Radio 1), Christmas Jumpers, jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, and coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.
Also make sure that if your clothing is made from a fabric associated with winter that it’s flagged up somewhere in the title/keyword or in more information. Wool (woolovers are a thing), cashmere, fur (faux obviously) and velvet.
If you’re aiming at being included in Christmas Guides then make sure you have added prices. Guides are normally price-led eg “Presents under £50”, “Party dresses for less than £150” and without prices your items won’t be included.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.
November Diary - Weeks/Months
Events to add to your marketing diary for November include
Movember which centres around men’s health issues and moustaches, so beard and shaving-related things might be useful, in the US it’s also national peanut butter lovers month, sweet potato month and candy month.
The first week of November is National Sausage Week in the UK – the perfect accompaniment to Guy Fawkes - the first week is also national fig week and the second week is national split pea soup week
November Diary - Days
19th – International Men’s Day
24th – Thanksgiving (US)
25th – 1 month until Christmas Day
25th – Black Friday
26th – US Small Business Saturday
28th – Cyber Monday
30th – St Andrew’s Day (Bank Holiday Scotland)
Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!
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