Main Image: Barbour
PRShots Digest brings you the latest retail news from DR Martens, AO, Superdry, Hermès, Tesco John Lewis, Boardriders, Uniqlo, Asos, Boohoo, Avon, and PrettyLittleThing. Plus articles on 12 tips for conversational content, how AI will change PR jobs, is fashion falling out with social media and more.
THE LATEST RETAIL INDUSTRY NEWS
Dr. Martens lowers profit guidance
Dr. Martens FY revenue was up 10% but has lowered its profit guidance due to issues with its LA distribution centre and is expecting full year EBITDA to be around £245m down £250-260m.
AO raises profit guidance again as it recovers from struggling market
AO issued a trading update and now expects profits to be “around the top end” of its £37.5-45m predicted range due to positive movement from its strategy to reduce costs and improve margins.
Superdry withdraws full year profit guidance as it considers equity raise
Superdry has withdrawn its full year profit guidance and is considering a potential equity issue to strengthen its balance sheet.
Hermès posts 22% increase in Q1 sales
The Hermès group's Q1 consolidated revenue was up 23% to €3,380m with Asia up 23% as China bounced back from Covid lockdowns, the Americas up 19% with Europe excluding France up 21%
Online retail revenues remain resilient despite cost-of-living
Online retail revenues were up 36.6% year-on-year with web traffic to retailers’ websites across Q1 (Jan – Mar) up 41.6% year-on-year according to Wunderkind’s Marketing Pulse data.
Tesco FY clothing sales drop, but signs of recovery in Q4
Tesco saw a slight 1.2% drop in clothing sales in the year ended Feb 25, but said it saw a rebound in Q4 as consumer demand returned with sales up 7%.
John Lewis looks to ‘tween’ market as it expands children’s fashion business
John Lewis is looking to get part of the £6.8bn ‘tween’ fashion market with the launch of its first own-label tween collection for seven to 12-year-olds and expands its children’s ranges.
Authentic Brands Group confirms Boardriders acquisition
Authentic Brands Group which includes Reebok, Ted Baker and Juicy Couture has confirmed its agreement to acquire Boardriders group including the Quiksilver, Billabong, and Roxy brands.
Uniqlo owner eyes “unprecedented digital consumer transformation” as it raises full-year outlook
Uniqlo parent Fast Retailing said it aims to transform into “an unprecedented digital consumer retailing company” as its first-half profits jumped 16% to £1.3bn.
Labour to launch five-point plan to ‘revitalise’ local high streets
The Labour party has outlined a new five-point plan to “revitalise local high streets”, after the sector took a hit due to rising inflation, costly energy bills and offsets of the pandemic.
Zalando, H&M, Inditex, and Adidas among the top cross-border e-commerce platforms in Europe
Ikea followed by Lidl dominated the European ranking of the biggest cross-border online retailers, brands, and groups in 2022 with Zalando in 3rd place, H&M in 4th, Lego in 5th and Zara in 6th place.
Pandora latest retailer to offer pay rise for staff
Pandora has announced a pay increase for retail employees in the UK and Ireland, making this the third pay rise the retailer has offered in the past 12 months.
Asda to offer staff a paid day off for King’s coronation
Asda is to offer all hourly paid store colleagues a paid day off for the King’s coronation bank holiday on May 8.
TRENDS, STRATEGY AND TECHNOLOGY
12 tips for conversational content
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
How will AI change the types of jobs in PR?
Public relations has always been a flexible industry, which is just as well as there is a revolution happening right now - two letters: AI.
Can ChatGPT improve customer service?
Cost cuts and employee turnover have taken a toll on customer service. Are conversational AI tools the answer?
How generative AI could disrupt creative work
Generative AI applications such as ChatGPT and Midjourney are threatening to upend this special status and significantly alter creative work, both independent and salaried.
How to get your content seen on Instagram
The Instagram algorithm affects everyone who uses the platform - especially brands. Learn all the latest ranking factors here and find out how to get your content seen.
How often to post to social media
The answer to "how often to post to social media" varies by platform. But it will also require some testing on your own accounts.
Is fashion falling out of love with social media?
The fashion industry has never been so present on social networks, but recent controversies and the younger generation's lack of interest in some of these platforms could change the game.
How Tesco is winning shoppers during the cost-of-living crisis
With businesses grappling with the ongoing cost-of-living crisis and the growing dominance of the German discounters, how has Tesco managed to retain sales and win over consumers?
Will Asos take on Boohoo in 2023?
Shares in two of the UK’s biggest online fast fashion retailers, Asos and Boohoo, have soared during 2023, but which of the online giants has the best prospects for the remainder of the year.
BRAND NEWS
The Salvation Army launches high-fashion campaign to encourage second-hand shopping
The Salvation Army Trading Company, the largest UK charity-owned textiles collector, has launched a new campaign titled ‘Reuse2Repurpose’ to encourage more people to buy second-hand.
Avon UK has unveiled a new visual identity and ‘Embrace your Power’ brand positioning, at the same time as expanding its sales channels to Amazon for the first time in the UK.
PrettyLittleThing opens London showroom and office space
PrettyLittleThing has opened the doors to a new showroom and office space located on 29-31 Great Portland Street, in the heart of Oxford Circus.
Pop-Specs 20-Minute Glasses retailer eyes expansion
Low-cost glasses retailer, Pop Specs, that provides stylish prescription spectacles in just 20 minutes, is set to open five new stores across the UK.
Gucci and Vans collaborate on Roblox
Gucci and Vans are teaming up to bring their existing digital universes 'Gucci Town' and 'Vans World', together on Roblox.
Adidas dives deeper into metaverse with ALTS NFT project
Sportswear giant Adidas has announced ALTS by Adidas, a “dynamic and evolving” NFT that transforms based on audience engagement.
Saint Laurent film company to premiere at Cannes
Kering-owned French fashion house Saint Laurent is to launch a film production company led by artistic director Anthony Vaccarello.
AND FINALLY
Dame Mary Quant, British fashion design legend, dies at the age of 93
Dame Mary Quant, the legendary British fashion designer attributed with the introduction of the mini skirt, has died at the age of 93.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending April 7th 2023?
1/ Coronation
2/ Easter
3/ Garden
4/ Yellow
5/ Sunglasses
6/ Outdoor
7/ Sandals
8/ Bag
9/ Lantern
10/ SS23
COLLABORATIONS ON PRSHOTS
Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/
NEW BRANDS TO PRSHOTS
Studio started back in 1962 and delivers everything from homewares through to clothing and footwear from top brand names as well as its own branded clothing.
Mission C founder Qes discovered that CBD oil helped his Grandad - who was living with dementia - feel calm and contented, he knew it could help others too. So he created a natural and accessible remedy for people looking to improve their quality of life.
Lavender Hill creates luxurious staples, using natural sources, with extra emphasis placed on how the clothes feel, giving every item the softest touch imaginable and that every piece feels soft and comforting next to your skin.
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Jessica Russell Flint is British designer who creates vibrant, entirely unique hand-illustrated prints, with luxury products ranging across accessories, clothing, sleepwear and homeware.
&Sons is all about vintage-inspired clothing for the modern-day Pioneer. Timeless garments for the modern man, designed by and for craftspeople, artisan makers and creative pioneers in their chosen fields of endeavour.
Damsons aim is to cater to real women who face the challenges of life with open arms. Their latest collection is influenced by vintage workwear and iconic styles, delicately transformed into contemporary feminine silhouettes.
Tweedmill is a family run business established in 1971 that creates beautiful British-made blankets, picnic rugs, home accessories and more and are stocked in more than 4000 retailers UK wide.
Curvy Kate lingerie and swimwear is designed to make women feel fabulous about their curves. With sizes from D to K cups Curvy Kate lingerie and swimwear ethos is to “Fit, lift, shape and comfort.”
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Imp & Maker founded by entrepreneur Sarah Louise Fairburn to bring together food, drinks & gifts from established, emerging and exciting new names in the food & drink world for both home and corporate gifting.
Scamp & Dude was created by Jo Tutchener-Sharp, founder and previous MD of Beauty Seen PR and is famous for their signature leopard and lightning bolt print and vibrant designs, which features in their mens, womens, kids and baby ranges.
HELP WITH YOUR IMAGE SEARCHES
The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Roman Originals has new spring and summer ranges in all sizes
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Monsoon has new women’s and kids summer ranges
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Primark has new Primark Cares ranges, Lilo and Stitch ranges, makeup, menswear, beachwear, athleisure wear, summer value ranges and Paula Echevarria
New Look has new women’s summer wear, footwear ranges, and swimwear
Barbour has new mens, womens and kids ranges
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Peacocks has new menswear, womenswear and teen ranges
Aspiga has new womenswear ranges
Matalan has new menswear ranges from Taylor & Wright
Tu Clothing has new women’s ranges of clothes for the evening and the beach, plus shoes and bags
Bryony Bel has new jewellery ranges
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PrettyLittleThing has a Sasa By Lopez collection, new maternity wear featuring Sophia Smith and a new Gemma Owen Occasion Edit
Crew Clothing has new his and hers ranges
Oliver Bonas has new women’s ranges
Radley has new images for April
Lipsy has a new V&A Love & Roses collaboration for SS23
Very has new V by Very and Very Curve ranges plus Michelle Keegan collaborations
Threadbare has new mens and womens ranges
Regatta has new Giovanna Fletcher and Orla Kiely collaboration ranges for the beach
Dune London Men’s has new SS23 shoes and accessories ranges
Dune London has a new range of bags and kids shoe ranges for the summer
See additional new clothing and accessories images from the last few weeks at
Shoe Zone TK Maxx River Island National Trust Shop Fatface Cotton Traders Radley The Morphbag by JSK Marks & Spencer NoLoGo Dancing Leopard
Home, garden and food
Fritz Fryer has new high-end lighting
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Hobbycraft has new paint your own ranges
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Cutter & Squidge has new Eid and afternoon tea treats
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Habitat has new high summer ware furniture and accessories for indoors and out
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The Range has new coronation ideas
Cuckooland has new kids beds, outdoor furniture and garden pods
Dobbies Garden Centres has new picnic ideas, terrariums, plants, pet ranges, things for the home, and patio furniture.
Daisy Park has new Emma Bridgewater coronation gifts and homeware
Cardfactory has new coronation and mermaid themed gifts
Next has a new Restore collection for the home
DFS has a new Feel Good Home range for the lounge, dining and bedroom
Ivyline has a new outdoor furniture, water features, pots, planters, hanging baskets, firepits and mirrors and more
Oliver Bonas has new home ranges
Furniture Village has new indoor and outdoor furniture
Primark Home outdoor tableware, planters, candles and more
Biscuiteers Baking has new coronation goodies as well as Smiley 50th birthday ranges plus Father’s Day
Sofology has new furniture ranges
Wilko has new picnic and outdoor items, plus gifts and home items
National Trust shop has new bird feeders, plant collections and summer items for outdoor living
Dunelm has new camping and outdoor ranges homeware
Cambridge Imprint has new cards and gifts
Marks & Spencer has new outdoor ranges
TK Maxx has new home ranges and toys
See additional new home images from the last weeks from
Homesense Nologo B&M Cult Furniture Next Branch Jewellery GettingPersonal Nest Cartwright & Butler Fatface George Home Very Primark Home
Looking for inspiration?
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
PRShots Retail Calendar Alerts
Days until Eid al-Fitr – 7
Days until The Coronation - 22
Days until Halloween – 200
Days until Singles Day - 211
Days until Black Friday – 224
Days until Christmas Day – 255
How to get your brand on the April Editorial Calendars, search engines and social media
We’re now definitely in Spring, and people are thinking about the approaching summer holidays, so add any spring-summer-related images you have and add in keywords relating to summer outfits and summer events e.g. festivals, Glastonbury, beachwear, swimwear, the garden, garden parties, outdoor living, things for the patio, and of course Barbecues. Don’t forget to add all of the other spellings BBQ, Bar-B-Que etc and other related keywords like picnic, garden party, get-togethers, parties, socials, gatherings and for the young ‘gaths’.
While some people are looking to holidays abroad some are also trimming their budgets thanks to the rising costs of gas and electricity etc, and are looking closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like cardigans for the colder UK evenings.
It’s also Easter and the first big break of the year, and it’s traditionally when people start to look at brightening up their gardens/patios/windowsills, so include any planting/gardening imagery and keywords as well as any of the standard Easter related items, decorations, presents, bunnies and of course eggs and chocolate.
April Diary – Weeks/Months
As well as Easter there are lots of other big events in April. April is World Stress awareness month and National Pet Month in the UK, so if you have anything to relieve stress (massage products, recliners, diffusers, pillows, garden swings etc) and anything for pets (dog coats, cat collars, dog beds will also be looked for etc) then add them and get all the relevant keywords added.
Other events include;
Discover National Parks Fortnight (Apr 4th – Apr 18th)
International Dark-Sky Week (Apr 15th – Apr 22nd)
Allergy Awareness Week (Apr 20th – Apr 25th)
MS Awareness Week (Apr 24th – Apr 30th)
April - Days
13th – Passover Ends
14th – Vaisakhi (Sikh New Year)
14th-16th – Coachella Weekend One
15th – Grand National
21st - National Tea Day
21st – End of Ramadan
22nd – Earth Day
21st- 23rd – Coachella Weekend Two
23rd – St George’s Day
23rd - National Asparagus Day
23rd – Shakespeare Day
24th - National Skipping Day
24th – Fashion Revolution Day
25th – World Malaria Day
25th – National Lingerie Day
26th – Stop Food Waste Day
29th - International Dance Day
Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!
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