How to make your products attractive to the media in May    

Image: B&M

We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.

To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.

Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.

With the cost-of-living increases not everyone will be going abroad so still keep keywords and phrases like “staycation” “holistay” “holiday at home” to your keywords, also think about uploading images more appropriate to a UK holiday like cardigans and hoodies for the colder UK evenings.

May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

Why not download our Q1 2024 Jan-Mar PRSHOTS quarterly PDF calendar for your wall here   

May Diary - Weeks/Months

May is National Walking Month, National Smile Month (13^th May – 13^th Jun), and Skin Cancer Awareness Month.

It’s also:

Small Business Week – (Apr 28^th – May 4^th) 

Dementia UK Time for a Cuppa Week (1^st-8^th)

National Gardening Week (1^st -7^th)

National Vegetarian Week (16^th – 22^nd)

National Stationery Week (15^th –21^st)

Cannes Film Festival (14^th – 25^th)

National Doughnut Week (18^th – 26^th)

Sandwich Week (19^th – 25^th) (4th week of May)

Chelsea Flower Show (21^st – 25^th)

National Barbeque Week (May 27^th – June 2^nd)

The Derby (31^st May - 1^st Jun)

May - Days

2^nd – World Password Day 

3^rd – World Press Freedom Day

4^th – Star Wars Day

4^th – Firefighters Memorial Day

5^th –Cinco de Mayo (US Holiday)

6^th – May Day 

8^th – VE day

9^th – Europe Day

9^th – Ascension Day 

10^th – Searches of Prom dresses peak

11^th- World Fairtrade Day

11^th – Eurovision Final in Malmö Sweden

12^th – International Nurses Day

12^th – Mother’s Day (US & Australia)

12^th – Women’s FA Cup Final

13^th – World Cocktail Day

13-14^th –Yom HaAtzmaut 

15^th – International Day of Families

15^th - Father’s Day gift searches rise / BBQ searches rise

18^th – World Whisky Day 

20^th – World Bee Day

20^th – Whit Monday / Pentecost 

21^st – International Tea Day

22^nd – World Goth Day

22^nd – Craft Distillery Day (US)

25^th - Geek Pride Day

25^th – National Wine Day (US)

25^th - Men’s FA Cup Final

25^th – Camping-related searches rise

25-26^th – Lag B'Omer 

27^th – Spring Bank Holiday 

27^th – Memorial Day (US )

29^th – National Biscuit Day

30^th – BBQ searches peak

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s). 

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