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How to get your brand and products on the July editorial calendars, higher up on search and AI engines and in social media

Our July PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

Summer is here! So keep on adding anything summer-related to your media centres, eg summer clothing, swimwear, bikinis, shorts, beachwear, sunglasses, plus things to keep you cool, like fans, sun hats and sun shades. Also, push anything to do with the outside, such as garden furniture, anything for a garden party, or a picnic or barbecue, and don’t forget to add all of the other spellings that people may search on eg BBQ, Bar-B-Que, etc and other related keywords like picnic.

The festival season is now in full-swing, and the media are all looking for festival wear and things to take to festivals (tents, fans, ice boxes, torches, etc). We’re also getting ready to go on holiday, so luggage, bags, bumbags, beach towels, etc are all being searched for.

Also, look at any sports-related items, as this month sees the end of football’s World Cup Finals in the US/Mexico/Canada. Plus, look at anything tennis-related for Wimbledon, which is on for the first weeks of July, so anything football or tennis-related should be flagged and plus it's the Tour de France so anything lycra-related might also be good to flag.

Other clothing keywords being searched for this summer include; denim, florals, crochet, midi-dresses, maxi-dresses, polo, preppy, tennis-core and festival wear.

But not everyone is going abroad. The cost-of-living crisis is still cutting-into everyone’s wallets, so shoppers are still looking at holidays closer to home. Add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like raincoats, coats, hoodies, and cardigans? If you stock them, then firepits and chimineas for the colder UK evenings would be good to add.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

July Diary - Weeks/Months

2026 World Cup Final – US/Mexico/Canada 11th Jun - 19th Jul

Wimbledon fortnight ends (29th Jun – 12th Jul)

The Tour De France (4^th – 26^th)

Berlin Fashion Week (2^nd – 5^th)

Alcohol Awareness Week (6^th- 12^th)

July - Days

1^st- 6^th - Start of the school holidays in Scotland

2^nd-5^th – British Grand Prix 

4^th - US Independence Day

4^th - Pride London parade

5^th – National Bikini Day

7^th – World Chocolate Day

9^th-12^th - Goodwood Festival of Speed

11^th – Isle of Wight Round the Island race

11^th – World Population Day

12^th – Battle of the Boyne (Northern Ireland)

11^th – Wimbledon Women's Final Day

12^th – Wimbledon Men's Final Day

14^th - Bastille Day (France)

14-15^th - London Textile Fair

15^th – St Swithin’s Day

18^th - Nelson Mandela International Day

19^th – National Ice Cream Day (US Third sundae in July 😉) 

22^nd- 23^rd – Start of the school holidays England & Wales

22^nd - 23^rd - Tisha B'Av (Jewish Holiday – Changes July Aug)

24^th – National Tequila Day (US)

25^th – Christmas in July (5 months until Christmas)

25^th-26^th - Northern Pride Newcastle 

26^th – Tour de France ends 

26^th – National Parents Day (US 4^th Sunday in July)

29^th – National Lipstick Day                                                                                      

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).