How to get your brand on the July media and Editorial Calendars, search engines and social media.

Image: John Lewis

Summer is here! So keep on adding anything summer-related to your media centres eg summer clothing, swimwear, bikinis, shorts, beachwear, sunglasses, plus things to keep you cool, like fans, sun hats and sun shades. Also, push anything to do with the outside, so garden furniture, anything for a garden party, or a picnic or barbecue, and don’t forget to add all of the other spellings that people may search on eg BBQ, Bar-B-Que etc and other related keywords like picnic.

The festival season is now in full-swing, and the media are all looking for festival wear and things to take to festivals (tents, fans, ice boxes, torches etc). We’re also getting ready to go on holiday so luggage, bags, bumbags, beach towels etc are all being searched for.

It’s also the Olympics so sport is going to be in the news and it’s going to make everyone want to get healthy so athleisure wear, running shoes, trainers, pumps are all going to start appearing in searches.    

Clothing keywords being searched for this summer include; florals, denim, crochet, midi-dresses, maxi-dresses, polo, preppy, tennis-core, festival wear.

But not everyone is going abroad. The cost-of-living crisis is still cutting into everyone’s wallets, so shoppers are still looking at holidays closer to home. Add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like raincoats, coats, hoodies, and cardigans? If you stock them, then firepits and chimineas for the colder UK evenings would be good to add.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

July Diary - Weeks/Months

July is Independent Retailer Month, Plastic-free Month, and National Ice Cream Month in the US.  The UEFA European Championships continues through July.  Weeks to celebrate this month include;

The Tour De France (29^th Jun – 21^st Jul)

Wimbledon fortnight (1^st-14^th)

Berlin Fashion Week (1^st – 4^th)

Alcohol Awareness Week (3^rd- 9^th)

Cowes Week (27^th Jul - 2^nd Aug).  

July - Days

1^st – Wimbledon Starts

4^th - US Independence Day

5^th – National Bikini Day

7^th – World Chocolate Day

7^th - British Grand Prix

7^th - Muharram/Islamic New Year

11^th – World Population Day

11-14^th - Goodwood Festival of Speed

12^th – Battle of the Boyne (Northern Ireland)

13^th – Wimbledon Womens Final Day

14^th - Bastille Day (France)

14^th – UEFA European Football Championship Final

14^th – Wimbledon Mens Final Day

14^th- 16^th – Pure London JATC Exhibition Olympia

18^th - Nelson Mandela International Day

20^th-21^st - Northern Pride

21^st – Tour De France ends

21^st – National Ice Cream Day (US Third sundae in July 😉)

23^rd – Start of the school holidays  

24^th – National Tequila Day (US)

25^th – Christmas in July (5 months until Christmas)

26^th – Paris Summer Olympics Opening Ceremony

28^th – National Parents Day (US)

29^th – National Lipstick Day

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s).