Image: Monsoon

How to get your brand on the April Editorial Calendars, search engines and social media 

Our April PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

We’re now definitely in Spring, and people are thinking about the approaching summer holidays, so add any spring-summer-related images you have and add in keywords relating to summer outfits and summer events, e.g. festival outfits for Reading, Leeds, Wireless, Download, Isle Of Wight, Womad, Green Man, Coachella this month in the US, beachwear, swimwear, the garden, garden parties, outdoor living, things for the patio, and of course Barbecues. Don’t forget to add all the other spellings BBQ, Bar-B-Que, etc and other related keywords like picnic, garden party, get-togethers, parties, socials, gatherings and for the young ‘gaths’. 

While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans plus from homeware blankets and rugs,  for the colder UK evenings.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

April Diary - Weeks/Months

There are lots of other big events in April. April is World Stress Awareness Month and National Pet Month in the UK, so if you have anything to relieve stress (massage products, recliners, diffusers, pillows, garden swings, etc) and anything for pets (dog coats, cat collars, dog beds will also be looked for etc) then add them and get all the relevant keywords added.  It’s also World Autism Acceptance Month, National Garden Month in the US (in the UK it’s just a week so anything gardening-related should be tagged with National Garden Week), it’s also National Poetry Month in the US and the US also has April as its Celebrate Diversity Month.

Other events include;

Community Garden Week (1^st – 7^th)

Discover National Parks Fortnight (3^rd – 17^th)

Ideal Home Show (10^th – 19^th)

International Dark-Sky Week (13^th – 20^th)

Allergy Awareness Week (20^th – 27^th)

MS Awareness Week (20^th – 26^th)

Fashion Revolution Week (Commemorates the Rana Plaza, Savar Upazila, Bangladesh disaster on the 24^th April 2013 which killed 1,134 workers see https://www.fashionrevolution.org/ for event details)

RHS National Gardening Week (28^th – 4^th May)

April - Days

1^st – April Fool’s Day

1^st – Passover Begins 

2^nd – Maundy Thursday

4^th – Oxford and Cambridge Boat Race 

5^th – Easter Sunday

6^th – Easter Monday 

7^th – World Health Day 

7^th – National Beer Day (US)

8^th – Gym and fitness searches peak

9^th – Grand National Weekend starts

9^th – Passover Ends

11^th – Grand National Race

10^th-12^th – Coachella Weekend One 

12^th - Olivier Theatre Awards

14^th – Vaisakhi (Sikh New Year)

17^th- 19^th – Coachella Weekend Two

21^st - National Tea Day

21^st-22^nd -Yom Haatzmaut (Jewish Holiday)

22^nd – Earth Day

23^rd – St George’s Day

23^rd – Start of the Asparagus season

23^rd – Shakespeare Day

24^th - National Skipping Day

24^th – Gardening searches peak

24^th – Fashion Revolution Day

24^th - Arbor Day

25^th – Running searches peak ahead of the London Marathon

25^th – Staycation searches peak

25^th – World Malaria Day

25^th – National Lingerie Day

26^th – National Mending in Public Day

26^th – London Marathon 

29^th - International Dance Day

30^th – Stop Food Waste Day

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).