How to make your products attractive to the media in April    

Image: Joe Browns

We’re now definitely in Spring, and people are thinking about the approaching summer holidays, so add any spring-summer-related images you have and add in keywords relating to summer outfits and summer events, e.g. festivals, Glastonbury, Coachella this month in the US, beachwear, swimwear, the garden, garden parties, outdoor living, things for the patio, and of course Barbecues. Don’t forget to add all the other spellings BBQ, Bar-B-Que, etc and other related keywords like picnic, garden party, get-togethers, parties, socials, gatherings and for the young ‘gaths’. 

While some people are looking to holidays abroad, some are still trimming their budgets thanks to the continued cost-of-living crisis, and are looking closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like cardigans for the colder UK evenings.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

Why not download our Q1 2024 Jan-Mar PRSHOTS quarterly PDF calendar for your wall here   

April Diary - Weeks/Months

There are lots of other big events in April. April is World Stress Awareness Month and National Pet Month in the UK, so if you have anything to relieve stress (massage products, recliners, diffusers, pillows, garden swings, etc) and anything for pets (dog coats, cat collars, dog beds will also be looked for etc) then add them and get all the relevant keywords added.  It’s also National Garden Month, so anything gardening-related should be tagged with National Garden Month.

Other events include;

World Autism Awareness Week (2^nd – 8^th)

Community Garden Week (1^st – Apr 7^th)

Discover National Parks Fortnight (4^th – 18^th)

International Dark-Sky Week (15^th – 22^nd)

Allergy Awareness Week (24^th – 28^th)

MS Awareness Week (24^th – 30^th)

Small Business Week (Apr 28th – May 4th) 

April - Days

1^st – April Fool’s Day

1^st – Easter Monday

7^th – World Health Day 

7^th – National Beer Day (US)

8^th – Gym and fitness searches peak

9^th – Eid al-Fitr / End of Ramadan 

12^th-14^th – Coachella Weekend One 

13th – Vaisakhi (Sikh New Year)

13^th – Grand National

14^th - Olivier Theatre Awards

17^th – Running searches peak ahead of the London Marathon

19^th- 21^st – Coachella Weekend Two

21^st - National Tea Day

21^st – London Marathon 

22^nd – Earth Day

22^nd – Passover Begins 

23rd – St George’s Day

23^rd – Start of the Asparagus season

23^rd – Shakespeare Day

24^th - National Skipping Day

24^th – Gardening searches peak

24^th – Fashion Revolution Day

24^th – Stop Food Waste Day 

25^th – Staycation searches peak

25^th – World Malaria Day

25^th – National Lingerie Day

29^th - International Dance Day

30^th – Passover Ends 

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s). 

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